86 Resume Bullet Point Examples That'll (actually) Get You Noticed

One of the best ways to figure out what to add to your resume is by looking at some resume bullet point examples.

According to recent polls, hiring managers said that less than 9% of the resumes they received were well written.

When you realize that on average each job opening gets 250 applications and only 6 people get an interview, it can make job searching feel very daunting.

But that’s exactly where your resume bullets come into play.

Taking a little time to learn how to write resume bullet points can be the difference between landing interviews vs wasting your time.

That’s why in this post I’ll show you:

👉 If you’d like to get even more ideas for your bullet points, you can try one of these free resume builders that I’ve tested and recommend.

Each one of these can generate bullet points for your specific job using AI. These have gotten quite good these days so definitely worth a try.

Alright, now let’s jump in!

2 Biggest Mistakes 90% of People Make

While it may be exciting to jump straight into writing your resume bullets, there is a very good reason to learn what makes a great bullet point first.

On average, we only have about 10–30 seconds of a recruiter’s attention.

That’s why it’s absolutely crucial to make every bullet point count.

Before we jump into the resume bullet point examples, let me first cover the two big mistakes that you should avoid when writing your resume bullets.

If you avoid these two mistakes, you’ll be ahead of 90% of other job applicants.

Mistake #1: The “and” Test

The most common mistake that job seekers make when writing their resume bullets is adding too much information into every bullet.

This is a very easy mistake to make.

After all, when you’re not getting any interviews, the first logical conclusion to make is that you don’t have enough on your resume.

But, working with hundreds of job seekers, I’ve actually seen the opposite to be true.

👉 As we cover in our free resume course, resumes with 350–500 words tend to get the most interviews.

(Have you checked your resume word count? If you haven’t, just go to “Tools” and “Word Count” in Google Docs or Word to find out)

The easiest way to shorten your resume is by following these 5 simple steps:

1. Press Ctrl + F (command + F on a Mac)
2. Type in the word “and”
3. This will highlight all the ands in your resume
4. Look for any sentence or bullet point that has more than one “and” in it
5. Reword your bullet points so that they only have one “and”

Use ctrl + F (command + F on a Mac) to find all your "ands"

Mistake #2: Responsibilities vs Actions

The second most common mistake is when job seekers write out their responsibilities instead of their actions.

Here are some examples of poorly written resume bullets:

• Excellent communication and presentation skills, able to articulate product vision and strategy to stakeholders
• Proven ability to lead cross-functional teams and drive collaboration
• Experienced in user research, testing, and design thinking

These types of bullet points are passive and merely explain what skills you have.

Now, you might be thinking, “isn’t that the point of a resume?”

Well yes, your resume should show your skills, but it should do so through your actions.

👉 Here are those exact same 3 bullet point examples, but written in active voice using power verbs:

• Developed clear product vision and strategy for stakeholders
• Improved collaboration for cross-functional teams
• Ran user research and testing using design thinking principles

Compare the two examples and you can see how much clearer and more concise the active versions are.

3 Parts to Every Great Resume Bullet Point

Now that we’ve seen the two most common mistakes, let me explain what makes a great resume bullet point in the first place.

In short, every great resume bullet point has 3 elements:

1. A power verb
2. A method/skill
3. A result

Diego Granados, a Senior Product Manager who has landed jobs at Cisco, Microsoft, and LinkedIn, explained this best when he said:

“It’s best to write your accomplishments with the X-Y-Z framework. In my resume I write my accomplishments using the X-Y-Z formula (shared by Google recruiters).
👉 “Accomplished [X], as measured by [Y], by doing [Z]”
Follow this resume bullet point formula as close as possible, but don’t be afraid to put your own style into it (as long as you share your X,Y & Z).”

I’ve read hundreds of resumes over the years and I’ve noticed that most job seekers tend to get 2 out of the 3 elements in there, but rarely have all 3.

As you look through the resume bullet point examples below, notice that the strongest ones tend to have X, Y, & Z elements in them.

In simple terms you want to fill in the blanks for the following sentence:

I [Power verb] by doing [Skill/Method] to accomplish [result].

If you’re in a role where it might be tricky to figure out these pieces, here’s a great video from award-winning career coach, Gillian Kelly, that can help:

Alright, now that we know what to look for in a bullet point, let’s look at some resume bullet point examples.

Sales Resume Bullet Point Examples

If you’re writing a sales resume, you’ll want to focus a lot of your resume on the metrics that drive the business forward. Luckily, most sales roles have a lot great metrics you can use.

Here are a few bullet point examples for sales roles:

Resume bullet point examples for personal accomplishments:

• Exceeded annual sales quota by 20%
• Built a sales pipeline of 100 new clients
• Developed a new sales strategy resulting in a 25% increase in revenue
• Secured $1M in new business contracts
• Negotiated and closed complex deals with key stakeholders
• Improved sales processes to increase efficiency and productivity

Bullet point examples for sales management:

• Directed a team of 5 sales representatives resulting in a 40% increase in team performance
• Coordinated with cross-functional teams to ensure timely delivery of products and services
• Monitored sales metrics and provided regular performance feedback to leadership
• Developed relationships with key customers and partners

Bullet point examples for sales featuring hard metrics:

• Boosted sales revenue by 30% through effective sales techniques
• Expanded customer base by 50% through strategic account management
• Improved customer retention by 20% through high-touch sales techniques
• Grew market share by 25% through successful product launches and marketing initiatives.

Product Manager Resume Bullet Point Examples

Product Manager resumes tend to focus a lot on cross-functional collaboration. That being said, you’ll still want to incorporate metrics into your resume if you want it to be as strong as possible.

Note: These resume bullet point examples tend to also work very well for other cross-functional roles such as Project Manager resumes and Product Marketing resumes.

Resume bullet point examples for Product Managers & Project Managers:

• Led cross-functional teams to develop and launch multiple new products
• Implemented agile methodologies to improve product development processes
• Conducted market research and analysis to inform product strategy
• Conducted user research and testing to inform product design
• Managed multiple product roadmaps, budgets, and timelines
• Negotiated partnerships and contracts with key suppliers and vendors

Bullet point examples for Product Managers focused on results:

• Achieved 20% YoY growth in revenue for key product line
• Increased user engagement by 40% through data-driven product improvements
• Reduced product development time by 50% through process optimizations
• Improved product quality and customer satisfaction ratings by 25%
• Increased product adoption by 20% by working with GTM teams

Bullet point examples for Product Managers focused on skills:

• Implemented Agile and Scrum techniques to increase productivity
• Identified key trends and insights from user data
• Presented product vision and strategy to leadership
• Led cross-functional teams to increase collaboration
• Led user research, testing, and product design
• Implemented JIRA and Asana to streamline product development

Customer Service Resume Bullet Point Examples

One of the main struggles when writing resume bullet points for a customer service role is a lack of clear metrics. Many customer service professionals find it hard to put metrics behind what is a very “people” focused role.

If you’d like to learn how to write better bullet points, I recommend reading our full resume bullet point guide here. In the guide, I break down exactly how to find your metrics for these types of roles.

Let’s take a look at some resume bullet point examples for more people-focused roles:

Resume bullet point examples for customer service roles:

• Responded to customer inquiries through phone, email, and chat
• Trained new hires on customer service processes and policies
• Collaborated with cross-functional teams to resolve complex customer issues
• Managed and prioritized customer service queues to meet response time goals
• Conducted customer satisfaction surveys to gather feedback and improve service quality
• Implemented process improvements to increase efficiency and customer satisfaction

Bullet point examples for customer service roles focused on results:

• Improved customer satisfaction scores by 20% through regular engagement and feedback processes
• Reduced customer churn by 10% through proactive outreach and issue resolution
• Increased response efficiency by 30% by streamlining processes
• Achieved 100% compliance with customer service policies and procedures
• Resolved over 95% of customer issues within 24 hours
• Improved call handling time by 25% through enhanced training

Bullet point examples for customer service roles focused on skills:

• Established strong customer relationships to reduce churn
• Resolved conflicts and improved customer relationships
• Implemented Zendesk and Salesforce to streamline operations
• Identified trends and insights using company data
• Trained team members to improve performance
• Maintained accurate and complete customer records

Marketing Resume Bullet Point Examples

The best marketing resumes have a mixture of both hard and soft skills. The most common mistake that job seekers make when writing a marketing resume is not including enough metrics.

While it can be hard to find exact metrics for your marketing job, there are definitely ways to estimate your impact. You can see how in the resume bullet point guide I put together here.

Let’s take a look at some solid marketing bullet point examples you can use for your marketing resume:

Resume bullet point examples for marketing roles:

• Created a comprehensive market research plan to identify new business opportunities
• Implemented customer segmentation strategy
• Formed key partnerships with industry leaders, driving sales and brand awareness
• Implemented data-driven approach resulting in more efficient budget allocation
• Streamlined marketing processes to reduce costs on social channels
• Led company-wide brand re-positioning campaign
• Introduced new CRM system that improved customer data tracking and analysis

Bullet point examples for marketing roles focused on results:

• Revamped email marketing campaign that increased open rates by 30%.
• Developed lead generation program resulting in a 40% increase in qualified leads
• Created SEO strategy that increased organic traffic by 50%
• Produced 40 product videos that drove 1M impressions
• Increased website traffic by 65% through SEO optimization
• Created direct mail campaign that increased lead conversion by 25%

Bullet point examples for marketing roles focused on management:

• Hired and managed a team of 8 marketers
• Led execution of multi-channel marketing strategies
• Managed production team to create award-winning content
• Developed successful influencer marketing program featuring 23 industry influencers
• Led redesign of the company’s website resulting in a 20% increase in traffic
• Ran a series of webinars to convert potential customers
• Built content marketing plan to reach target audiences
• Implemented creative brief template to streamline the development of content
• Developed trade show program including 9 trade shows per year
• Built referral program from the ground up to increase lead generation

Finance & Operations Resume Bullet Point Examples

Finance resumes and Operations resumes have a lot in common since they are both very numbers driven. This makes writing resume bullet points a bit easier, but having a good diversity of skills shown is still very important.

In our resume bullet point guide I explain how to balance your bullet points across your various skills. Let’s take a look at some finance bullet point examples (which can also be adapted for operations roles):

Resume bullet point examples for finance roles:

• Reduced costs by $500,000 through streamlining procurement processes
• Achieved a 15% increase in investment portfolio performance through strategic asset allocation
• Increased revenue by 20% through market analysis
• Streamlined procedures to achieve 95% compliance rate for financial reporting

Bullet point examples for finance roles focused on management:

• Managed and coached a team of 3 finance analysts
• Managed a budget of $10 million across 3 industries
• Created monthly, quarterly, and annual financial statements
• Reduced financial risk for the company by implementing internal controls and monitoring systems
• Led the creation of financial reports for the leadership team
• Developed new system for tracking and reporting sales commissions

Bullet point examples for finance roles focused on improvement:

• Improved cash flow by 25% through negotiating better payment terms with suppliers
• Improved accuracy of financial reporting by implementing X software
• Improved credit rating by addressing debt covenants and improving liquidity
• Increased accounting efficiency by 25% through automation and process improvement initiatives

Are there periods after bullet points in a resume ?

One question I frequently get asked is, “should I include periods after bullet points on my resume?” In most cases, you do not need to include periods after your bullet points.

The only time you would need to include periods after your bullet points is if you’re writing in full sentences. As we’ve covered before, it’s much better to use bullet points instead of sentences or paragraphs on your resume.

Is it worth using a resume bullet point generator?

You may have heard that some people these days are using resume bullet point generators to create their resumes.

While resume bullet point generators can be hit or miss, they can be useful. I personally like to use these generators to get ideas for my resume bullet points (which I then customize to my exact needs).

If you’d like to get even more ideas for your bullet points, you can try one of these free resume builders that I’ve tested and recommend. Each one has a resume bullet point generator that’s actually very useful for getting ideas.

Takeaways and Next Steps

Feel free to use any of the bullet point examples above on your resume. And, to learn more about the other elements you should include on your resume, such as how to write your resume summary or how to choose your resume color, I recommend going through our free resume course.

The course is broken up into 5 minute videos and is free for everyone. You can get the course by dropping your email below and you’ll instantly have access to it (plus a ton of useful tools):